Our Brand & Logo

(Copyright & Trademark Registration)

DATE OF PUBLICATION: 2008

COPYRIGHT REGISTRATION NO.: CRA-31394

DATE OF REGISTRATION: 28 May 2025

VALIDITY OF REGISTRATION: 60 Years

Authority: Bangladesh Copyright Office

About the JAR Group Logo

The JAR Group logo is a professional and modern emblem that reflects the company’s dedication to excellence in the maritime industry. Its design embodies strength, trust, and innovation — values central to JAR Group’s identity.

Key Design Elements

Color Scheme: Shades of blue dominate the logo, symbolizing the sea, trust, reliability, and professionalism.
Typography: “JAR Group” is displayed in a clean, bold, and modern font that conveys strength and clarity.
Iconography: Maritime symbols like waves, ships, or anchors are often incorporated, representing JAR Group’s maritime roots.
Design Style: The overall design is streamlined, elegant, and modern — reflecting innovation and high standards.

Symbolism and Meaning

Maritime Focus: Visual cues like anchors and waves reinforce the company’s link to global shipping and logistics.
Professionalism: The clean, bold typography communicates trust and dependability.
Innovation: The logo’s modern styling reflects a forward-thinking approach to maritime operations.

Brand Identity and Recognition

The JAR Group logo serves as a cornerstone of the brand’s identity, ensuring recognition across industries and client networks. Consistent usage across digital and print materials strengthens its visual presence and corporate reputation.

Usage Guidelines

Digital & Print: Optimized for clarity in all formats — websites, stationery, and promotional assets.
Merchandise: Featured on uniforms, corporate gifts, and marketing materials to enhance visibility.

Trademark & Legal Protection

Date: 09 August 2020

Legal Framework:

The Trademarks Act, 2009
Trademarks Rules, 2015
Geographical Indication Act, 2013
Geographical Indication Rules, 2015
Plant Varieties Protection Act, 2019 (No.6 of 2019 Law)
Intellectual Property Enforcement (Import and Export) Rules, 2019

In Bangladesh, trademark registration is administered by the Department of Patents, Designs and Trademarks (DPDT).

Any person or organization claiming to be the proprietor of a distinctive mark used or intended to be used in Bangladesh may apply for registration. Marks may include names, signatures, photographs, or invented words that distinguish the goods.

Trademark Status: To be registered.

Our Brand Story

Since its founding, JAR Group has established a reputation for reliability and excellence in the maritime and trading sectors. The company’s logo embodies that legacy — symbolizing a deep connection to the sea, professional integrity, and forward-looking innovation.

Importance of the Logo

Brand Identity: The logo defines the visual character of JAR Group and represents its global values.
Consistency: Used across all company materials to ensure strong, unified recognition.
Marketing: Serves as a recognizable emblem in corporate communication and promotional campaigns.

Applications of the Logo

Displayed on official stationery, brochures, and corporate reports.
Used across digital platforms — website, social media, and advertising.
Printed on uniforms, promotional items, and branded merchandise.

Brand Values Reflected in the Logo

Professionalism: The clean design reflects reliability and precision.
Innovation: Modern styling highlights a commitment to technology and improvement.
Trust: The blue palette evokes security and dependability.
Sustainability: Eco-friendly elements symbolize responsibility toward nature and global standards.